“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will.”
-- George Bernard Shaw

Creativity can be hard work. Many people have good ideas, but few are able to identify and truly distinguish the great ones. More difficult still, is the ability to engage the mind in such a way as to generate those machinations, those mysterious impulses in the mind that lead you down new and unbeaten paths.

At Hamazaki Wong, creativity is a process... a wild one, but a process nonetheless. We realize that outside the box, there exists another box--of a different type, but equally limiting. That's why our internal discourse is so innovative, and why we enourage our people to throw out top-of-the-mind ideas.

Only in this environment can we generate the thousands of good ideas required to be creative. Only by sifting through the thousands of good ideas can we intuitively identify the few that have the potential to be great. And only with instinctive thought and an open mind will we be able to truly polish those few gems that are unique to us, and realize that they are unlike any other in the world.