Lowest Price Guarantee
The award winning (Marketing Awards, 2014) campaign of Air Canada’s Lowest Price Guarantee to the Chinese market in Canada was memorable. While the print ad was adapted from the English creative, Hamazaki Wong took the campaign for the Chinese market beyond anything the market has ever seen creating a whole new level of engagement, excitement and sales.
The convergence of creativity, context and content.
Results? They were fantastic.
Not only did the promotion generate unprecedented earned media, excitement and engagement in the Chinese community, the Lowest Price message motivated sales as well, driving over 12,000 visitors to aircanada.com and generating an increase in sales of 96%, double that of a normal seat sale campaign.
Overall, the Lowest Price campaign delivered on many fronts, achieving client objectives in spades while delivering an innovative program in the media and consumer markets that went beyond anything that they’ve ever seen.