Hamazaki Wong’s experience in marketing-communications is extensive. With an excellent reputation, thought and creative leadership, and a storied history, our expertise extends to all the key areas expected of a professional allcultural agency.

Let Hamazaki Wong move your brand
forward in ways you never thought possible.

01

Strategy and Planning

Branding

Our branding assignments range from global and local assignments, to naming development, to bicultural branding, and more.

Strategic Planning

Hamazaki Wong’s strategic planning process is one of our core strengths. It ensures your marketing is headed in the right direction at the right market segment and with the right messaging.

Research Planning and Development

From primary to secondary to simple observation, our research experience is vast having worked on local and national research projects and interpreting and interpolating them to create exemplary campaigns. We go beyond the obvious to ensure research parameters are truly reflective of the market.

02

Creative Messaging

Creative development

You name the medium, we’ve likely developed award-winning creative for it. This includes creative for experiential projects from event activations all the way to major public events and exhibitions.

Campaign development and execution

We create exemplary creative campaigns both for traditional and digital environments, and take them to market successfully.

Web development

Whether stand-alone or part of a wider communications plan, we create functional and fabulous websites that engage. This includes the integration of e-commerce and web applications to enhance functionality and user experience.

03

Media & Media Relations

Media planning and buying

As part of an overall campaign, or through our media planning and buying division, Hamazaki Wong Media Works, we plan, buy, and optimize media strategies for traditional, digital and social, including network, programmatic and custom selection. Within our allcultural framework, we work in all cultural segments to deliver media plans that are all encompassing or complement the work of your media planning partner.

Media relations

for both English-language and cultural segments. This includes Corporate Communications in the Chinese market.

Social media activation and content development

English-language and/or Chinese-language social media? Yes, yes we do. Very well in fact.

04

Experiential, Activations & Promotions

Events and activations

We have produced major festivals, global traveling exhibitions, international conferences, awards programs, cultural and arts events, speaker programs, product launches, and more.The planning, production, and marketing of events is an accidental skill but boy, have we ever mastered it.

Sponsorship Planning and Activation

Whether on the buy side or sell side, we’ve worked with major sponsorship events and programs, earning and/or managing millions of dollars of sponsorships. This includes the activations required therein.

Promotions

We have produced some of the most successful and innovative promotions in the country for the ethnic segments — promotions that have literally made the market sit up and pay attention.

05

Innovation

Our newest offering is the most innovative platform to reach the growing middle class from China. Through WeChat Pay and Alipay, brands and companies can now extend your business and reach to Chinese customers in Canada, China, and all over the world.

Payment Marketing

a new business paradigm exclusively from Hamazaki Wong.

In today’s global economy, marketing isn’t enough. The fact is, marketing can only take you so far, but payments go wherever your customers go. Such is the power and effectiveness of payment-marketing. First, Hamazaki Wong can implement WeChat Pay and Alipay into your business, both online and offline with the most advanced payment platform available today. Second, we can extend these platforms with our own marketing methodology we call payment-marketing.

Payment-marketing uses payment channels to reach customers meaning the payment platform is the medium. By partnering with WeChat Pay and Alipay, and their customers, we’ve developed a direct avenue to activate customers with messages and offers that engage and motivate purchase behaviour. Hamazaki Wong’s payment-marketing also factors in the power of data allowing promotions and offers to be targeted to specific groups and customer profiles. Measurable and effective, payment-marketing is truly the next frontier in payments or marketing, however you wish to see it!

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