A Bicultural Approach to Branding
Sunrise Soya Foods
The convergence of creativity, context and content.
Sunrise Soya Foods was one of the first to introduce a new and efficient packaging for soft tofu. Unlike the traditional plastic bags, the new packaging securely contains the soft tofu’s shape, preventing it from breaking, and for easy handling. In addition, the rectangular shape allows for better shelf spacing and storage.
Our direction and concept behind this ad was to highlight the advantages of the new packaging with a fun twist.
Market dominance, and goodness more.
To date, Sunrise Soya Foods continues to be the market leader with dominance in both the Chinese and English-speaking markets in Canada. All supported by brand platforms that speak loudly and effectively in their respective markets.