Ivy RothPlanning & Research Manager

    My passion for marketing and advertising has taken me to different parts of the world and finally, into Canada. The journey of more than two decades has immersed me in strategic communications, with emphasis on the vital aspects of meaningful research and results-driven marketing. In the process, I have acquired special skill sets, essential for mastering mass media and consumer marketing, retail and corporate branding, beyond local or global advertising.

    The clients I work with benefit from the unique perspectives I have acquired through decades of experience in research inspired marketing for leading global conglomerates. These involve cutting edge strategies for marketing, attained through extensive consumer research and planning.

    At SSC&B Lintas (Malaysia), I strategized and planned for major accounts that included Unilever, American Express, Citibank, Benson & Hedges, Mercedes Benz. I have also worked for Nestle (Malaysia) and Nestle (Switzerland) as their Media Manager, successfully marketing brands like Nescafe, Milo, Maggi, and Milk products. Subsequently, in Canada, I was appointed as a Research Analyst with The Vancouver Sun and Province newspapers, primarily focussing on advertising sales of Retail and National accounts. My key tasks included creating sales presentations, coaching the sales force in data usage, as well as, counseling Editorial on media research and marketing strategies.

    My quest at this time is to tell a story from the numbers I gather and tell it well enough so that clients understand and above all, see the benefits of multicultural marketing. Tapping and mining data into meaningful strategies together with creating new opportunities is something I strive for and continues to add value to the client’s business.

    In my leisure, I love to travel, go for nature walks, hikes, and capturing the beauty of creation in a camera! Watching NBA, streaming movies, Netflix amid making floral arrangements, and cooking with different spices are also some of the things I enjoy.

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