Reaching the Asian market is an important topic. And it’s easy to see how these new consumers are transforming market dynamics, but how does it affect the boating industry? That’s what Sonny Wong will explore at the BC Marine Trades Association’s 2011 Conference taking place November 30/December 1 at the River Rock Casino Resort in Richmond, BC. Sonny will be among an eminent list of speakers that are sure to offer learns and insights in an enjoyable and fun environment. The BC Marine Trades Association is the organization that represents the recreational marine industry in the Province of British Columbia.