I’m a marketing practitioner with a sense that marketing can do good in the world. By day as creative director, with an equally strong strategic streak, I have been fortunate enough to work on major brands — globally and locally — in sectors including airline, automotive, financial, packaged goods, resources, retail, telecom, service industries, and more. But, by night, I have an affliction that I call the ‘caring gene’, and it’s this greater sense that manifests itself as an engaged, community-minded individual who has helped establish some of Canada’s most prominent institutions including Canadian International Dragon Boat Festival, Leo Awards, Board of Change and others. I’ve served on multiple community and not-for-profit boards and continue to do so.

I follow my passions — marketing, creativity, sustainability, arts and culture, social change — and these pursuits typically lead to some entrepreneurial marketing machinations. I’ve always got something(s) on the go and am an always-on personality! Oh, and I’ve also won awards for my work, including an achievement award, 40 Under 40 by Business in Vancouver, given to top business leaders under the age of 40. I also taught marketing in the Faculty of Commerce at the University of British Columbia and think, whenever I decide to retire, that teaching might be a worthwhile endeavour. I enjoy cycling and keeping active. I think of myself as a work in progress.