Hamazaki Wong adds Strength to Avigilon’s Branding Efforts in China

What’s in a name? Well, for a Canadian company entering China, a lot. That’s why Avigilon called on Hamazaki Wong to create a Chinese name that would not only represent the company’s operations and values, but would also help position the company successfully against existing security companies in China and Asia. Importantly, the resulting name also phonetically sounds like ‘Avigilon’ offering familiarity on a global perspective. With the triumvirate of meaning, message and mnemonic, the naming exercise for Avigilon resulted in a winner all the way around with a name that truly identifies and differentiates the company.