Awareness campaigns and media relations
Canada’s largest and busiest port is, well, busy! With both leisure and commercial traffic, the Port of Vancouver connects Canada to the world and is a haven for wildlife and boaters alike. With the plethora of activity, safety is always an issue. By highlighting this, Hamazaki Wong brought this education message to diverse audiences on behalf of Vancouver Fraser Port Authority both through a media-driven campaign and via media relations. Our efforts in Cantonese, Mandarin, and Punjabi with traditional and online video, helped animate the reasons why a busy port required greater boater vigilance. Supplemented by a media relations campaign, we tapped our relationships in ethnic media to galvanize the value and power of earned media, inviting editorial teams to learn more via a live harbour tour where the finer points of safety were passed along, eventually finding their way into newsrooms and consumer media. All in all, we made a splash with excellent earned media coverage in both traditional and online channels, reaching at least 50% of Chinese and South Asian markets. Best, no one got wet in the process!
Client: Vancouver Fraser Port Authority
Services: Media management, Media relations