#HealthNotHate

Launch Campaign

#HealthNotHate

#HealthNotHate hnh-print_ad-square hnh-newspaper-horizonal-ad-mockup hnh-print_ad-ch hnh-newspaper-horizonal-ad2 hnh-newspaper-horizonal-ad3 hnh-newspaper-horizonal-ad4
#HealthNotHate hnh-print_ad-square hnh-newspaper-horizonal-ad-mockup hnh-print_ad-ch hnh-newspaper-horizonal-ad2 hnh-newspaper-horizonal-ad3 hnh-newspaper-horizonal-ad4

#HealthNotHate is a national grassroots movement created by Hamazaki Wong to combat systemic racism. The campaign, the first in Canada, began in May 2020 motivated by anti-Asian racism triggered by Covid-19. #HealthNotHate needed to dispel this perception by changing the narrative: Covid-19 is a health issue, not a race issue, and the hate aimed at Asians was misplaced and misguided. #HealthNotHate assembled a collective of marketers, creatives, and businesspeople who came together in courage and collaboration. By harnessing our networks in marketing, media, film and TV, we created a national campaign that placed anti-racism front and centre offering a solution — health — to the hate that was being fomented. With 100% pro-bono and donated efforts, #HealthNotHate went national with support across the country. There remains much to do…

Client: #HealthNotHate

Services: Project ideation, Project lead, Creative development, Project management, Partnership development, Media management, Media relations, Website, Project execution, Production, Project evangelist, Spokesperson

Collaborators: Megafone Media, Orange Studio, Werewolves of London

Date: May 2020

Website: www.healthnothate.com

Related Projects
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt
0

Start typing and press Enter to search