#HealthNotHate
Launch Campaign
#HealthNotHate is a national grassroots movement created by Hamazaki Wong to combat systemic racism. The campaign, the first in Canada, began in May 2020 motivated by anti-Asian racism triggered by Covid-19. #HealthNotHate needed to dispel this perception by changing the narrative: Covid-19 is a health issue, not a race issue, and the hate aimed at Asians was misplaced and misguided. #HealthNotHate assembled a collective of marketers, creatives, and businesspeople who came together in courage and collaboration. By harnessing our networks in marketing, media, film and TV, we created a national campaign that placed anti-racism front and centre offering a solution — health — to the hate that was being fomented. With 100% pro-bono and donated efforts, #HealthNotHate went national with support across the country. There remains much to do…
Client: #HealthNotHate
Services: Project ideation, Project lead, Creative development, Project management, Partnership development, Media management, Media relations, Website, Project execution, Production, Project evangelist, Spokesperson
Collaborators: Megafone Media, Orange Studio, Werewolves of London
Date: May 2020
Website: www.healthnothate.com