Fat Choy! Fai Chun! Passion, excitement, luck, and good blessings are the ingredients to jump-start a brand-new Lunar New Year. So, with the help of Fai Chun, a traditional decorative display emblazoned with symbols of fortune welcoming the Year of the Tiger, Casinos BC, with the help of Hamazaki Wong, capitalized on these best wishes by adding new meaning to celebrating the New Year, in the unique style and offerings of BC casinos.

By featuring Fai Chun as a creative device, BC casinos were positioned as the place where a good year starts, complete with all their attractions and amenities. With the imagery and symbolism of Fai Chun, enjoying yourself in casinos goes beyond the obvious playing and entertainment aspects, but now extends to a new tradition of Lunar New Year. From Fai Chun at home to Kung Hei Fat Choi, all you need to celebrate is to visit BC casinos.

In addition to casinos offering wishes of good fortune to customers, we also brought the fortune to them. Not only did we take an integrated approach, providing both print and digital versions of BCLC branded Fai Chun via multiple channels to customers, we also added a coupon to the campaign ads to create excitement and drive conversion. A success? Way more than that! The campaign recorded high coupon redemptions along with efficient media performance——exceeding targets by 33%. In the New Year of the Tiger, you decorate your home with Fai Chun, and BCLC decorates your life with it too!