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Event sponsorship management, especially the evaluation and selection process, could be a time consuming task and a headache for many marketing managers. On top of that, the activation and [...]

I immigrated to Canada at an early age, and although it was tough at the beginning, I was fortunate to catch onto the multitude of inconsistencies in the English language.  Let’s face it, English [...]

On July 20, Hamazaki Wong had the pleasure of representing Air Canada at the 2014 S.U.C.C.E.S.S. Walk with the Dragon event. The very popular “Air Canada Lucky Draw” dice game drew a [...]

With Air Canada’s Lowest Price Guarantee campaign, Hamazaki Wong has redefined the idea of marketing that sticks. During the promotional campaign, front-page ads in Chinese media carried a [...]