News

The Chinese Consumer Automotive Report takes an in-depth look at the automotive preferences of Chinese consumers in Canada. A new report released by HamazakiWong and Vivintel reveals that there [...]

Ethnic Chinese consumers in Canada are more wealthy than the general population and more likely to buy prestige luxury products, according to a giant survey that urges companies to respond. The [...]

Want to communicate with your multicultural audience but not sure when to do it? We’ve got you covered. Here are 16 cultural events of note throughout the year that you can take advantage of to [...]

It’s bigger than Black Friday. It’s bigger than Cyber Monday. In fact, at over $30.8 billion USD, sales during Double 11 are more than double the amount spent on those two days combined. Here’s [...]

One lazy Saturday summer afternoon, Sonny sat down with a plate of barbecued ribs (marinated with Lee Kum Kee char siew sauce overnight before being put on the grill) and a sketch pad. He [...]

ROI. WeChat. Demographics. The Hamazaki Wong Summit 2019: The Chinese Marketing Edition was a deep dive into the latest innovations, happenings, and essentials of what marketers need to know [...]

By Sonny Wong and Jenny Tan Originally published in Adweek The Chinese are coming, they’re spending, and they will reshape America’s economy. For a moment, let’s set aside the heated political [...]

To some, it’s one of the oldest communities in Vancouver and a beloved cultural neighbourhood. To others, it’s the place to go for the best roast pork in the city. To Sonny, [...]

Need help framing your story? Introducing Hamazaki Wong’s new media relations and corporate communications division, led by Tony Chan. Tony brings two decades of experience providing [...]

There’s a new buyer in town. Chances are, you’re not reaching her—and her incredible spending power—effectively. Meet Qing. Qing is worldly, smart, and educated. Having emigrated from China 10 [...]